SAN MARCOS, Texas – Texas State Athletics has announced a significant three-year sponsorship agreement with United Rentals, North America's largest equipment rental company, as the "Official Rental Solution of Texas State Athletics." The Bobcats debuted the new partnership in front of a national television audience at Boise State on October 31 with highly visible coaches headsets as a keystone asset.
This partnership will enhance Texas State's ability to support athletic endeavors, further empowering student-athletes for future success. United Rentals' reputation for top-tier services and solutions aligns perfectly with the Bobcat standard of quality and performance on and off the field. United Rentals will be involved in football, men's and women's basketball, baseball and softball, with high visibility assets including coaches' headsets, outfield wall signage and videoboard features.
Texas State's Bobcat Club and United Rentals continue to build an established relationship that has helped lead to the formalization of this new partnership. Many Texas State alumni serve as employees and clients for United Rentals in the region, so the Bobcat Club has been a great source for premium seating spaces and hospitality at Texas State games.
Texas State Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is committed to extending the affinity of the Texas State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As Texas State Athletics' exclusive multimedia rightsholder, Texas State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Texas State University.
About United Rentals
United Rentals, Inc. is the largest equipment rental company in the world. The company has an integrated network of 1,500 rental locations in North America, 15 in Europe, 23 in Australia and 19 in New Zealand. In North America, the company operates in 49 states and every Canadian province. The company's approximately 25,900 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers approximately 4,800 classes of equipment for rent with a total original cost of $20.98 billion. United Rentals is a member of the Standard & Poor's 500 Index, the Barron's 400 Index and the Russell 3000 Index® and is headquartered in Stamford, Conn. Additional information about United Rentals is available at unitedrentals.com.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
