SAN MARCOS, Texas – Mike Pirolo has been named general manager for Texas State Sports Properties, as announced today by LEARFIELD, the university's athletics multimedia rightsholder.
Pirolo, who officially started on Sept. 15, brings more than 15 years of sports marketing, sponsorship and sales experience to the Texas State Sports Properties team. Most recently, he served as general manager for LEARFIELD's dedicated New Mexico State Sports Properties team in Las Cruces. Pirolo will be relocating to San Marcos and will serve as the primary LEARFIELD liaison related to Texas State's comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with the athletics administration and Director of Athletics Don Coryell on all aspects of LEARFIELD's relationship.
"We are excited to have Mike join our Texas State family," said Coryell. "We are particularly excited that Mike comes to us with an extensive background and knowledge of college athletics from his time at New Mexico State. We have no doubt we will rise to new heights under his leadership and continue to build on our strong relationships."
Prior to serving New Mexico State Sports Properties, Pirolo spent more than six years with OutdoorFlics Digital Studios as managing director. His previous experience also includes time as senior director, new business development for InMoment in Toronto and director of sales for Getty Images in New York. Additionally, Pirolo served as associate athletic director at West Point for more than three years. Pirolo holds a bachelor of arts and mass communication from the University of South Florida.
"Mike has done an outstanding job leading our New Mexico State Sports Properties team, and we are thrilled to have him now take the reins at Texas State," said LEARFIELD vice president, Multi-Media Rights Joey King. "He comes to San Marcos with significant experience, and we know he will represent LEARFIELD, the university and its sponsors well."
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties' multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
