Bryan Miller serves as the Executive Senior Associate Athletics Director for External Operations and Brand Strategy at Texas State University. In this leadership role, he oversees a broad portfolio that includes marketing and fan engagement, strategic communications, ticket sales, broadcast and video operations, digital media, and creative content. He also manages the university’s licensing and brand portfolio, ensuring alignment with institutional identity and market presence.
Miller acts as the sport administrator for women’s soccer, spirit programs, and the Strutters, while also working closely with Texas State Sports Properties, the university’s multi-media rights partner operated by Learfield, to enhance commercial and sponsorship opportunities.
Prior to his tenure at Texas State, Miller held key roles with Spurs Sports & Entertainment and Maloof Sports & Entertainment, where he contributed to the marketing, game entertainment, and corporate sponsorship efforts for several professional teams, including the NBA’s San Antonio Spurs and Sacramento Kings, the WNBA’s San Antonio Stars and Sacramento Monarchs, and the AHL’s San Antonio Rampage.
Miller holds a Bachelor’s degree in Marketing and a Master of Science in Sports Administration, both from Texas Tech University.
